Outdoor Advertising Control
There is tremendous demand for signing along our highway system; many businesses, organizations and agencies feel that they need and deserve signing to advertise, inform and/or aid the motorist in locating their establishment. It is necessary to limit all signing to only that which is sufficient to aid drivers in safely arriving at their destination. As such, NHDOT and state law set out criteria that a facility must meet in order to be eligible for signing.
There are a few sign programs available to NH business owners, which are detailed on this page. These include the Logo Sign Program (administered by New Hampshire Logos) and the Tourist Oriented Directional Signs (TODS).
In addition to business advertising, Outdoor Advertising Control (OAC) also administers regulations for billboards, off-premise signs on private property visible from State roadways, and junkyards visible from State roadways. Note that cities and towns may have additional regulations for advertising signs displayed in their municipality.
For more information call our Outdoor Advertising Control Supervisor, Shari King, at (603) 271-8122.
Outdoor Advertising Control Contacts
Shari King, Outdoor Advertising Control Supervisor, (603) 271-8122, Shari.A.King@dot.nh.gov
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What are the blue and white rectangular business signs called that appear on secondary roadways such as Rte. 28, Rte. 106, etc.?
These are called Tourist Oriented Directional Signs or TODS. Additional information can be obtained by following the links on this page.
What are the signs on the highways that advertise Food, Gas, Lodging, Camping and Attractions called?
These are called Logo signs or Motorist Service Signs. Additional information can be obtained by following the links on this page. This program is run by an outside company called NH Logos, LLC.
I want to install a sign for my business on my property, do I need a permit?
You may need one if you want to advertise any business other than yours that is located on the same parcel. Contact the Outdoor Advertising Supervisor at 603-271-8122.
How do I get a permit to install a billboard (off premise sign)?
Follow the links on this page and find the OAC application and rules.
I have a question regarding a potential illegal sign, who do I contact?
Contact our Outdoor Advertising Supervisor at 603-271-8122.